by TessO | Nov 16, 2021 | Blog posts, Content marketing
A new fresh blog post is a good thing – but what about your older posts? They can hold a lot of value as well, but not so much if they get buried under the pile! So rather than always reinventing the wheel, why not consider refreshing and recycling some of your... 
by TessO | Oct 29, 2021 | Blog posts, Content marketing
So, you’ve heard that you should be producing regular blog posts or articles but you’re putting it off? In that case, it might be time to outsource. Learn how to recognise the signs you may need to outsource your posts and how to do so safely. Signs... 
by TessO | Oct 14, 2021 | Blog posts, Business tips, Content marketing
Content marketing is more about engagement and relationship-building than direct selling. However, the ultimate aim in any marketing is of course to grow your business and create a loyal client base. Here are 5 ways to use content to your advantage. 1. Define your... 
by TessO | Apr 10, 2021 | Blog posts, Content marketing
When it comes to SEO, keywords used to be all the thing, and there were plenty of marketers around willing to game the system. But, Google was eventually onto them and the rules of the game have changed. No longer can you just write a load of meaningless guff and fill... 
by TessO | Oct 27, 2020 | Blog posts, Content marketing
We all like a bargain, and a search online for content writing services will often bring up all kinds of cheap offers, that go something like: “Writers ready to help. Start as low as $1.50” (that’s for 150-300 words) “Hire content writers from $1.30 per 100 words”... 
by TessO | Oct 27, 2020 | Blog posts, Content marketing
Once upon a time in the ‘old days’ of internet-land, you could do all sorts of clever tricks to get your website to rank on search pages. This included things like keyword stuffing, buying links, cloaking, and duplicating content (see later for explanations). These...